Welcome to Our Blog, capturing lessons learned, best practices and our entrepreneurship journey.

Forward by Joanna Killen of Momentum:

We want to sincerely thank Matt George for the 5th part in the series 'Anthropology of Business'. It has been a great pleasure to read and reflect on Matt's thoughts on business in our current era. Take a look at the past blogs on M...

Anthropology is the study of human societies and cultures and their development.

How have we evolved?  Does what we’re becoming look like what we were?

When I started the Anthropology of Business series I was most interested in why humans do what they do.  Why do we ente...

The story is everything.

One of the keys to the story of the 21st century will be the building of great things and cultivating a community around those things by telling the community why they should care. If you can do that effectively (spoiler alert: not easy) then th...

Usually we become entrepreneurs because we are naive.

When you declare that you’ve made the leap and you’ve struck out on your own  people will often say, “wow, you’re so brave,” and while that may be true, a voice in the back of our head tells us that if we knew in the...

It’s the 1970’s and Johnny Carson is being broadcast into every living room in America.  Four innocent people were killed at Kent State for protesting the Vietnam War and TV Dinners are saving the American family a negligible amount of time in the kitchen.  There was C...

Every business is a story. Simon Sinek might say that the story of a business constitutes it’s why and it’s why constitutes it’s raison d’etre. If manifested correctly it is the why of a business that we interact with most intimately. To sell is human an...

Five ways to feel less salesy when selling....

Some of us just aren't into selling.  It makes us feel weird, icky and kind of slimy.  But this skill is essential to the sustainability and growth of your business.  At the end of the day, you've got to figure out an appro...

Fitting a square through a circular whole is not an easy task!

That’s why entrepreneurs have to be shape shifters. When we are creating something new and innovative it often doesn’t fit the current mold. Having an entrepreneurial agility allows us to adjust our offering...

Do your physical surroundings impact how you sell and the result?

Yes! Absolutely! I was once talking with a successful elderly business man who was giving me advice on how to cold call. He told me that my voice was too excited and hard to connect with; it was like I wa...

"Holding yourself accountable to day-to-day operations is a whole lot easier than holding yourself accountable to your sales targets.  With your day-to-day things fall apart right away and with your sales targets, things will just fall apart more slowly over time.''...

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Recent Posts

The Anthropology of Business Part 5: Products That Change the World

November 6, 2019

The Anthropology of Business Pt. 4: Money

July 30, 2019

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